The Importance of Defining your Organization’s KPIs.

Key Performance Indicators or KPIs are useful in digital marketing to measure the success of a campaign and performance for an organization. The importance of defining your KPIs is to use specific performance measurements that relate to the data you need, to help your company move forward and have quantifiable data to use in your company strategies. Jackson, (2020). For example, if you are new company that sells women’s clothing you may want to focus on KPIs that show customer performance on your site, or demographics of who your most visited customer is. Then you can take this data and use it to target this specific customer in marketing campaigns or tailor ads to them specifically through content. This new women’s store would likely want to focus less on the financial indicators or people indictors like employee turnover, considering it is a new company and still growing they would don’t need to use this type of data yet. Therefore, focusing efforts into collecting data that is helpful to the immediate growth of the company.

Using KPIs is so beneficial that there are many softwares available to companies who need accurate reports on them. Software like GeckoBoard allows a company to gather their data, share it with members of their organization and scale with the data. Haije, (2018). Using this software gives companies the opportunity to clearly plan out and define the KPIs they need, use them but then also adjust and add more as their needs change.